CityPlus Interview – Brand Development, Brand Positioning and Brand Management 品牌定位策略

受 CityPlus FM – Yoga 之邀约,在【城市箐英班】节目中与大家分享有关“品牌定位策略”之中对于品牌的理念,厘清一些大众对品牌的迷思,误解;并教导大众如何经营品牌。

整个访谈过程非常愉快,Yoga 谈吐风趣幽默,让人如沐春风。这次的访谈内容丰富,将会以 2 天的时间分开播放,涵盖课题还包括了创建品牌,品牌定位及品牌管理。

Invited by Ms. Yoga from CityPlus FM to share my thoughts on the experiences, myth, misunderstanding of branding in her program.

The interview was doing great and it will be aired in 2 sessions. Other than the above topics, my sharing also includes the Brand development, Brand positioning and Brand management.

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