Advisory Team

With our professional advisory team, we focus on strategizing for the success and growth of your business. By offering new insights and perspectives combined with practical and pragmatic advice we can assist you to make critical business decisions more accurate and efficiently.

 

Luke Saw Eng Loke - CEO (Branding Consultant)
Luke Saw Eng Loke - CEO (Branding Consultant)

Tan Chee Yuen - Director (Corporate Legal Advisor & Chartered Accountant)
Tan Chee Yuen - Director (Corporate Legal Advisor & Chartered Accountant)

Lim Teck Guan - (Business Corporate Advisor)
Lim Teck Guan - (Business Corporate Advisor)

Ching Chee Pun (Pre-IPO Advisor)
Ching Chee Pun (Pre-IPO Advisor)

Nicholas Chu (Financial Advisor)
Nicholas Chu (Financial Advisor)

Lee Heng Kee (Corporate Coaching)
Lee Heng Kee (Corporate Coaching)

Li Han Wei (Risk Management Consultant)
Li Han Wei (Risk Management Consultant)

Luke Saw Eng Loke (Branding Consultant)

 

Adcellent Sdn Bhd was established in April 2008. Formed by Mr. Saw Eng Loke with more than 25 years of experience in international and local firms, he has accumulated a wealth of experience and know-how on the dynamics of effective integrated advertising for branding as well to business model analysis. His creative leadership, new ideas and innovative design leadership provide clear direction for every client initiative.

 

  • The master mind of Adcellent group.
  • Former COO for Sing Hua Group, subsidiary of top 500 GLC of China, Red Sun Group.
  • Possessed more than 25 years of experience in branding industry.
  • Assisted more than 200 international corporation, SMEs, and NGO branding strategy.
  • Deputy President of Malaysia-Chinese Silk Road Entrepreneurs Association (MCSREA), Branding Consultant of Young Malaysians Movement HQ (YMM), Branding Consultant of Malaysia Young Female Entrepreneur Network (MYFREN)

 

Tan Chee Yuen (Corporate Legal Advisor & Chartered Accountant)

 

Mr Tan is a corporate and commercial lawyer with dual professional qualifications in both Accounting and Law. In the accounting profession, he is a Chartered Accountant in both Malaysia and Australia, in the legal profession, he is a qualified lawyer in Malaysia, Singapore and Australia.

 

For the past 20 years, Mr Tan has been involved in various cross border commercial deals covering sophisticated mergers and acquisitions, IPOs, ICO, private debts and securities issues and other business and commercial related transactions. He was the head of the legal team representing Malaysia, in the China-Malaysia Qinzhou Industrial Park, the third g-to-g national level industrial park in the People’s Republic of China, as well as its sister industrial park the Malaysia-China Kuantan Industrial Park.

 

Before setting up his own practice, Mr Tan was in employment with Shook Lin & Bok and Drew & Napier LLC, the first tier law firms in Malaysia and Singapore, respectively. He was also the Legal Advisor of Chinese Media International Limited Group, a trustee of Yayasan Sin Chew, co-holding the position of the Group Chief Operating Officer of Sin Chew Media Group, the largest Chinese media group outside the mainland China.

Tan Chee Yuen (Corporate Legal Advisor & Chartered Accountant)

 

Mr Tan is a corporate and commercial lawyer with dual professional qualifications in both Accounting and Law. In the accounting profession, he is a Chartered Accountant in both Malaysia and Australia, in the legal profession, he is a qualified lawyer in Malaysia, Singapore and Australia.

 

For the past 20 years, Mr Tan has been involved in various cross border commercial deals covering sophisticated mergers and acquisitions, IPOs, ICO, private debts and securities issues and other business and commercial related transactions. He was the head of the legal team representing Malaysia, in the China-Malaysia Qinzhou Industrial Park, the third g-to-g national level industrial park in the People’s Republic of China, as well as its sister industrial park the Malaysia-China Kuantan Industrial Park.

 

Before setting up his own practice, Mr Tan was in employment with Shook Lin & Bok and Drew & Napier LLC, the first tier law firms in Malaysia and Singapore, respectively. He was also the Legal Advisor of Chinese Media International Limited Group, a trustee of Yayasan Sin Chew, co-holding the position of the Group Chief Operating Officer of Sin Chew Media Group, the largest Chinese media group outside the mainland China.

TG Lim (Business Corporate Advisor)

 

Mr. Teck Guan Lim has more than 23 years in corporate management and leadership. He worked with 2 world-leading MNCs as the managing director managing businesses in Malaysia, Singapore and Asia Pacific.

 

Mr. Lim has vast experience in Start-up, Business Strategy, Corporate Management, Merger and Restructuring, Organizational Transformation and Contract Management. Among mega projects/contracts he involved includes but not limited to:-

 

  • Malaysia:
    • PNB118 (644m, one of the top 5 highest buildings in the world)
    • Exchange 106 (492m, the highest building in South East Asia currently)
    • KLCC Petronas Twin Tower (452m)
  • Singapore: Ocean Financial Centre, Marina Bay Financial Centre
  • Hong Kong: International Commerce Centre (484m)

 

Mr. Lim obtained Executive Education in Cambridge Judge Business School, University of Cambridge, UK; Master of Business Management (1st Class) from Universiti Putra Malaysia and Bachelor of Engineering (1st Class) from Universiti Teknologi Malaysia.

 

 

Ching Chee Pun (Pre-IPO Advisor)

 

Ching is a Chartered Accountant of the Malaysian Institute of Accountants (MIA), a Certified Financial Planner (CFP) of the Financial Planning Association of Malaysia, a licensed financial planner of the Securities Commission Malaysia. He is also a Vice President in Branding Association of Malaysia (BAM) and deputy Secretary of Malaysia Speaker Association (MSA). Ching has over 15 years of experience in the areas of auditing, tax planning, financial accounting, corporate financial planning, business advisory, education and corporate training. He was previously practicing in Deloitte Kassim Chan for 5 years. Ching features regularly in Malaysia Radio FM & various publishes to provide views and comments on current economy & financial markets. He is an author for 2 books and is also a well-known public speaker for different corporate & financial related topics in the SME sector.

Nicholas Chu (Financial Advisor)

 

Nicholas Chu Chee Khiang is a Licensed Financial Planning Practitioner and Advisor. He obtained his Financial Planner Representative License from Securities Commission and Financial Advisor Representative License from Bank Negara Malaysia.He is the CEO of Max Wealth Education Sdn Bhd, Maxwealth Advisory Sdn Bhd and Principal Consultant for ShangDao International Malaysia.

In the past 10 years, Nicholas has been interview and feature in variouse main stream media more than 200 time such as radio station AiFM, OneFM and TV STATION,NTV 7, Bernama TV , 8TV and Astro.

Nicholas Chu (Financial Advisor)

 

Nicholas Chu Chee Khiang is a Licensed Financial Planning Practitioner and Adviser. He obtained his Financial Planner Representative License from Securities Commission and Financial Advisor Representative License from Bank Negara Malaysia.He is the CEO of Max Wealth Education Sdn Bhd, Maxwealth Advisory Sdn Bhd and Principal Consultant for ShangDao International Malaysia.

In the past 10 years, Nicholas has been interview and feature in variouse main stream media more than 200 time such as radio station AiFM, OneFM and TV STATION,NTV 7, Bernama TV , 8TV and Astro.

Lee Heng Kee (Corporate Coaching)

 

Heng Kee is a strong believer of Continual Learning and Excellence. His conviction for successful business is when organizational leaders are capable to multiply leaders to grow business.

In the past 19 years, Heng Kee has worked with a wide range of leaders to facilitate personal and organizational development. Clients ranged from solo entrepreneurs to top company executives. In each case, he uses his expertise in Coaching and Adults Education approaches to instill confidence and train practical skills to each and every individual. He holds the Master degree in Leadership Studies, Educational Emphasis of International Graduate School of Leadership (IGSL) in Manila, Philippines.

 

In the last two years alone, Heng Kee has worked with various industries that include:

  • Education
  • Manufacturing companies e.g. ice-cream, beauty products
  • Retail and Consumer
  • Legal firm
  • Accountancy firm
  • Food and Beverage
  • Automotive coating company
  • Energy Saving System provider
  • Building materials supplier
  • Durian plantation
  • Tactical branding company
  • Hair salon
  • Photography service provider

Li Han Wei (Risk Management Consultant)

 

Li Han Wei, Chief Advisor of TX Advisory Group, who have more than 10 years experience in financial planning industry.

 

Li Han Wei, graduated  Bachelor of Business Administration from University Malaya and holding CFP® professional qualification.  He having 13 years of experience in risk management industry and serving more than 2000 individual & corporate client. Currently holding position of Group Sales Manager in Great Eastern Life Assurance and Chief Advisor in TX Advisory Group Sdn Bhd, a corporate agency of 4 top general insurance company.

Li Han Wei (Risk Management Consultant)

 

Li Han Wei, Chief Advisor of TX Advisory Group, who have more than 10 years experience in financial planning industry.

 

Li Han Wei, graduated  Bachelor of Business Administration from University Malaya and holding CFP® professional qualification.  He having 13 years of experience in risk management industry and serving more than 2000 individual & corporate client. Currently holding position of Group Sales Manager in Great Eastern Life Assurance and Chief Advisor in TX Advisory Group Sdn Bhd, a corporate agency of 4 top general insurance company.