Badan Amal dan Kebajikan Tenaga Isteri-isteri (BAKTI) champions many community and welfare projects to help all Malaysians regardless of race, religion and culture. Since its inception in 1977, BAKTI has been involved in many charitable activities to help the poor and the less fortunate.
The members of BAKTI consist of the wife of the Prime Minister, the wife of the Deputy Prime Minister, the wife of the Speaker and the Deputy Speaker of Parliament, the wife of the Speaker and the Deputy Speaker of the Senate, and wives of cabinet ministers and deputy ministers. The wives of former cabinet members are associate members, while past presidents have become honorary members.
The objective of BAKTI is to aid the less fortunate, to organize suitable charity programs and raise funds, to enhance the knowledge and experience of members through activities that foster goodwill amongst members.
BAKTI’s profile is important on record as BAKTI is renowned for its charity activities and a renowned NGO, as such all happenings and events from 2009 to 2011 will show in the profile. We started on this project from April of 2010. We managed to finish the whole project on time which was fixed by our YABhg Datin Paduka Seri Rosmah Mansor – Wife of The Honourable Prime Minister of Malaysia on April 2011. The project took a year to be finished. We very much appreciated that YBng Datin Seri Rosni Omar gave us a lot of helpful guidelines. YBng Datin Seri Rosni Omar is the President for the BAKTI Committee of Publication for this Bakti profile. With her patience and supervision, she gave us support and encouragement to work as a team.
As Bakti is one of the most active charity inclined NGOs throughout Malaysia, a lot of information, news, editorials and event photos were reported.
With 136 pages of the BAKTI profile, the special and unique points were the main elements of our national flower “Bunga Raya” and our batik color tone effect. This two combined strongly, represents Malaysia. The batik coloring shows the care and love of BAKTI to everyone who needs help. One of the unique points is that two combinations are created in a different structure, position and layout on every page of the BAKTI profile. This means we had to custom made every page by not using a fix layout template on this special project as to make the whole profile more appealing and layout unique.
Besides highlighting on the two main elements, we used a magazine format for every new title page. It provided a modern and fresh mood compared to those serious ordinary corporate layouts. The reader will enjoy reading the profile like a magazine. With the appointed typography, magazine type of layout and colorful elements made a big differentiation compared to previous editions.
We are grateful to have had a chance to work with YBng Datin Seri Rosni Omar and the whole BAKTI Committee for giving us the privilege to design and print the BAKTI profile 2009-2011.