CSA – NEUTRSLISTIC LAUNCH
Today, CSA is a renowned decorative metal works company in Malaysia. They are the pioneer in the local metal works industry involving professionalism in terms of manufacturing and services. CSA is synonymous with special, original gate designs, grille designs and its after sales service.
CSA launched the Neutralistic at an exhibition on 20th October 2011 at Kuala Lumpur Convention Centre. Adcellent, as their branding consultant successfully attracted the big crowds including the media and increased the exposure of CSA.
CSA invited the Managing Director of PNS (Perbadanan Nasional Berhad) – Tuan Syed Kamarulzaman Bin Dato’ Syed Zainol Khodki Shahabudin, and CSA’s Green Ambassador – Xandria Ooi to be their VIPs in conjunction with their brand new designs – a mission to make the industry environmental conscious. Both the VIPs gave well received speeches at the launching to create further awareness on the topic.
The set up of the launch was designed in a mysterious yet elegant way where the two new product gates were covered by copper satin clothing with the easy spotted stickers with Xandria’s picture on each clothing material, artistic backdrops, sound and lighting set up, a pleasant looking emcee, launching gimmick, refreshments, together with CSA eye-catching new product booklet and goody bags. The approach made CSA’s launch the focus of the exhibition.
With the successful launching, client had received bundles of responses from the public for their products. Adcellent is glad to have played a part to propel CSA higher in the competitive market.