MALAYSIA Young Female Entrepreneur (MYFREN) Forum 2010
The inaugural forum of the Malaysia Young Female Entrepreneur (MYFREN) was held on October 26th and 27th October 2010 at the Grand Ballroom, Berjaya Times Square Hotel, Kuala Lumpur. The forum was officiated by YABhg Datin Paduka Seri Rosmah Mansor, wife of The Honourable Prime Minister of Malaysia.
MYFREN is designed to be a premier platform to gather thoughts and ideas of entrepreneurs and encourage more Malaysians, especially young females to venture into entrepreneurism and business. It is hoped that MYFREN will create a strong and wide networking platform for young females to contribute to the economy of Malaysia especially in making the Malaysia Economy Transformation Plan and Vision 2020 a reality.
Adcellent is proud to be appointed as the official Branding consultant for this forum and exhibition. The challenge was the minimal time frame for the whole project which was less than 3 weeks. The MYFREN logo formed up by a good figure of a young and confident female with a ballet pose and holding a globe in gradient pink was to portray the young female Malaysian entrepreneur as confident, talented, and ambitious enough to venture into entrepreneurship and business in Malaysia and throughout the world.
Adcellent also provided the concept design on all the collaterals, namely the Corporate Identity, Press ad, Magazine ad, Exhibition Tags, Buntings, Stage Backdrop, Papalazi Boards, Program Booklet, Official Certificates.
The two days forum and exhibition was very successful. It attracted more than 8,000 Young Female Entrepreneurs. Besides our YABhg Datin Paduka Seri Rosmah Mansor – Wife of The Honourable Prime Minister of Malaysia, YABhg Tun Siti Hasmah bt. Mohd Ali – – Wife of The Honourable 4th Prime Minister of Malaysia., YB Dato’ Sri Ismail Sabri Yaakob – Minister Of Domestic Trade, Cooperative And Consumerism, YB Dato’ Mukhriz Tun Mahathir- Deputy Minister Of International Trade And Industry, YB Dato’ Tan Lian Hoe- Deputy Minister Of Domestic Trade, Cooperative And Consumerism, Datin Seri Siti Nurhaliza binti Tarudin made the event memorable and successful with their presence.