The Young Entrepreneur Convention & Fair Cambodia – “YECC” was held on 25th – 26th June 2011 at the Diamond Island Convention & Exhibition Center in Phnom Penh, Cambodia.


The convention was officiated by H.E. Cham Prasidh, Vice President, Senior Minister and Minister of Commerce, Kingdom of Cambodia.


“YECC” is designed as a platform to gather thoughts and ideas of successful entrepreneurs and encourage more Cambodians especially the young generation to start entrepreneurship and businesses with a readied and proven business program by participating franchisors, and most of all to create job opportunities in Cambodia.


Adcellent  is proud to be appointed as the official Branding Consultant for this convention and exhibition. This is a great honor as an official Branding Consultant overseas – in Cambodia. The challenge of the whole project was the precise planning, operated in Malaysia and coordinated closely with the production team in Phnom Penh.


The YECC logo was formed up by delivering the concept of a strong global networking through the Young Entrepreneur sector. It also puts Malaysia on the international platform represented by renowned products which are well received overseas. This serves to promote external trade with emphasis on exports, proven marketing strategies that will strengthen bonds between foreign companies and Malaysian suppliers.


Not only the YECC logo and its Corporate Identity, Adcellent also provided the concept design on all the collaterals such as Billboards, Giant Arches, Press ads, Magazine Ads, Exhibition Tags, Buntings, Stage Backdrop, Paparazzi Boards, Program Booklets, and Official Certificates.


YECC exhibitors were from Malaysia, Cambodia, Vietnam and China with the total of 30 booths taken up. The convention included a 2-day seminar.


With our efficient tactical branding strategies, more than 20,000 Young entrepreneurs participated at “YECC” Other than the VVIP – YH.E. Cham Prasidh, Vice President, Senior Minister and Minister of Commerce, Kingdom of Cambodia, our H.E. Datuk Pengiran Haji Mohd Hussein, Ambassador of Malaysia, and the President of Cambodia Chamber of Commerce, CEO of EMAXX – Telecom-TV-Mobile-4G-Media, and the Cambodia Bankers: Hwang DBS Commercial Bank PLC and Canada Bank PLC were also in attendance.


YECC certainly made an impact among the young entrepreneurs and gave them every encouragement to take that bold step into the business world as entrepreneurs and make a name for themselves.


January 1, 2015