A strong branding strategy increases the awareness of your company and the brands you market. It establishes favorable reactions and views towards your company and products. Your branding strategy must be compelling and stand out amidst your competitors. Branding is the totality of your company and its business. It takes a tactical branding strategy to create branding awareness.


We are focused on brand development and business-to-business advertising. These include established companies looking to strengthen their image, awareness and overall brand position, as well as those companies who are just beginning to market themselves and introduce new products or services.


We provide our clients with a comprehensive service leading to awareness for branding. All it takes to start is an excellent idea to develop on.


  • Brand Development
  • Brand Marketing
  • Brand Management
  • Brand Recruitment




Our business advisory services focus on strategizing for the success and growth of a business. Business priorities change in relation to various factors that include the socio-economic environment and the age of the enterprise. While a start-up undertaking may prioritise funding and market entry, a more established undertaking will prioritise new market penetration, management transformative, innovation and corporate governance.


We do this by developing a deep understanding of your needs, challenges and ambitions and take a proactive approach in working with you across your business. By offering new insights and perspectives combined with practical and pragmatic advice we can assist you to make critical business decisions more accurate and efficiently.  



We implement the 1+10 China-ASEAN Business Strategies (1+10 CABS) as the initial steps to bring in China Corporations or products into Malaysia, with the assistance of Malaysia Investment Development Authority, we will help foreign investors to setup their regional hub in Malaysia.


Using research findings from authoritative research firm, Adcellent provides a one-stop service center to assist the corporations to penetrate into ASEAN market. We matching an appropriate manufacturer with corporations, to reduce the trading time and cost.


The sector we served including but not limited to: Franchising, FMCG, Medical devices, agricultural products, raw materials, halal food products, constructions, fashion, sports equipment, electronic products, healthcare products, skincare and beauty products, food and beverages and etc.




INCUBATING SME – To strategically collaborate with industry experts, government bodies, and international stakeholders to incubate and empower 100 SMEs, enabling their succesful navigation and conquest of the fiercely competitive RCEP Market.


VALUING OUR STAKEHOLDERS – To deliver outstanding value to our stakeholders through collaborative partnerships, transparent communication, and sustainable practices, fostering mutual success and prosperity


EMPOWERING OUR PEOPLE – To empower our employees by cultivating a supportive and inclusive environment that nurtures personal growth, professional development, and overall well-being.



Chee Yuen & CO is a boutique law firm specializing in Corporate & Commercial law. The firm is currently led by four lawyers, supported by three para-legals.


The managing partner of the firm Mr Tan Chee Yuen is a corporate and commercial lawyer with dual professional qualifications in both Accounting and Law. He is a Chartered Accountant in both Malaysia and Australia as well as qualified lawyer in Malaysia, Singapore and Australia.


For the past 20 years, Mr Tan has been involved in various cross border commercial deals covering sophisticated mergers and acquisitions, IPOs, ICO, private debts and securities issues and other business and commercial related transactions. He was the head of the legal team representing Malaysia, in the China-Malaysia Qinzhou Industrial Park, the third g-to-g national level industrial park in the People’s Republic of China, as well as its sister industrial park the Malaysia-China Kuantan Industrial Park.