Adcellent was appointed by Meliá Hotel to launch a series of branding concept. Melia Hotel is a 4-star hotel located in the heart of the city and it is perfect for business and leisure trips in Kuala Lumpur. They are always keeping a positive branding momentum to promote their brand image.
We have proposed a few concepts through the ambience of the hotel rooms, dining, and festival celebrations such as Valentines and Chinese New Year. One of the highlights of the brand creativity is the Chinese New Year greetings in the year of the Boar, we implemented the unique calligraphy to create the outline of a boar as the greeting concept.
Throughout a series of posters, the results gained the public’s attention adaxially. Other than that, we also handled some of the Meliá Hotel promotions and campaigns, and the response was very positive.